YouTube, owned by Google, just announced plans for its new subscription service, called YouTube TV, which will offer a large collection of television channels it will aim at those who believe their basic cable bills are too expensive
The network will charge $35 per month, and its 40 channels offered will include four of the top broadcasting networks, ABC, Fox, CBS, and NBC, as well as cable channels such as Fox News, USA, Bravo, and MSNBC.
Certain channels will not be included, such as all Turner channels like Cartoon Network, TNT, and CNN, Viacom networks, such as MTV, Comedy Central, Nickelodeon, and VH1, as well as HBO.
Unlike Hulu, which allows customers to watch television shows from networks like Fox, ABC and NBC without having commercials, YouTube’s television shows will all contain ads.
When they announced the brand new service, the CEO of YouTube, Susan Wojcicki, mentioned how the current era of smartphones changed everything and “mobile put a TV in everybody’s pocket.”
YouTube’s current audience of viewers enjoy TV content, “but they don’t want to watch it in the traditional setting, in the living room, waiting for their favorite show to come on. They want to consume TV live or on demand.”
Rivaling Other Services
In attempting to rival established services, YouTube is relying on their younger, millennial audience taking the plunge on a subscription paid monthly in order to watch cable TV and network shows.
YouTube is currently the top video service online, and stated this week that around 1 billion hours of streaming videos are being watched every day on its service.
YouTube stated that their service is hoping to launch in the next couple of months.
YouTube TV plans to be a separate, stand-alone application and isn’t interchangeable with the site’s current app, YouTube Red.