The global company announced on a blog post that Google will stop its practice of email scanning for advertising. The emails allowed them to send focused advertising to users.
This doesn’t apply to corporate accounts, just personal users, however users can opt out of the option. Even though corporates are not targeted, this practice has made it harder for Google to get and keep corporate clients.
Google wants to encourage more corporations to use their cloud based services says Google’s cloud division head, Diane Greene. She says it’s because of the lack of awareness with regards to Google’s business tactics and fear that Google may not be trusted with sensitive information.
“G Suite’s Gmail is already not used as input for ads personalization, and Google has decided to follow suit later this year in our free consumer Gmail service,” wrote Greene in the blog post. “Consumer Gmail content will not be used or scanned for any ads personalization after this change. This decision brings Gmail ads in line with how we personalize ads for other Google products.”
Since being hired in November 2015, Greene has been tasked with trying to convince companies to trust Google’s G-suite service. To encourage companies to transfer their data off competitor’s services to Google’s cloud services.
Amazon and Microsoft are the major competitors making Greene’s job an uphill battle. Amazon provides hosting and Microsoft provides corporate productivity services. Google is hoping by providing assurances that their corporate privacy isn’t at jeopardy, customers would trust the company and move their cloud-based needs to Google.
This won’t stop users from seeing ads, Google can still access search histories, YouTube browsing and Chrome activity, as long as you’re logged into your google account. This will calm many users down and hopefully encourage potential corporate clients.