Going to work on a Friday? Divert to the doughnut shop along the road because Krispy Kreme has kicked off its sales of the long awaited Reese’s Peanut Butter Doughnut in the United States.
The new product is a result of an ideal combination of two top American brands. It comes topped with butter drizzle, dipped in chocolate and garnished with small Reese’s Peanut Butter chips. Filled with a unique form of butter – Resse’s peanut butter cream, the new doughnut is what anyone can have a bite.
The doughnut will not be available for long. However, it’s not clear how long it will be offered at the participating sales points.
Krispy Kreme partnered for its new product
Jackie Woodward, the Krispy Kreme’s chief marketing responsible, said that they have partnered with Ther Hershey Company to satisfy the dark desires of its fans. Woodward added that the doughnut fans want new and fresh flavors.
Krispy Kreme introduced the Tresse’s doughnut in the U.K and Australia the previous year, giving the American fans what the doughnut seems like. In a bid to thrill its American fans, Krispy Kreme partnered with other top names on coffee partnering confectioneries like a Nutella-dipped cocoa ring, a pair of OMGhirardelli chocolate doughnuts and a film related to Power Rangers treat.
The partnership has resulted in new and fresh products to Krispy Kreme, a trendy but besieged brand. Krispy Kreme was established in 1937 but was publicized in 2000 with plans to be a rival with Starbucks and Dunkin Donuts. However, these plans were controlled by subpar outcomes.
Krispy Kreme was bought for $1.35 billion in May 2016 by JAB Beech. JAB Beech also purchased Panera Bread in April 2017. Last year Krispy Kreme recorded a sales growth of 6% and the company announced revenue over $500 million.