BlackBerry Making Changes to Improve Place in Industry

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BlackBerry may be making a comeback with its partnership with TCL to produce Android devices.  The Mercury, also called DTEK, will feature a physical keyboard like traditional BlackBerry devices.  BlackBerry saw a drop in the smartphone market share in 2009 and now holds less than 1% of the market.  It was time for a drastic change.  TCL manufactured BlackBerry’s DTEK50 and DTEK60 based off the Alcatel Idol 4.  The rectangular aluminum phone will be sold through Verizon stores in the U.S. The device will feature a Snapdragon 821 processor, 4.5 inch display, and 168 x 1080 resolution.  Most likely there will be more to see at the CES 2017 held next week in Las Vegas.

While the company has turned over the job of making its own phones, it still plans to take that focus and lace it in software development and services. Ralph Pinin, COO and General Manager of Mobility Solutions at BlackBerry explains, “This agreement with TCL Communication represents a key step in our strategy to focus on putting the ‘smart in the phone’ by providing state-of-the-art security and device software on a platform that mobile users prefer and are comfortable with.”  This partnership is BlackBerry’s opportunity to re-enter the new world of smartphones.